The Visual Edge: Why Commercial Photography is a Business Essential
In a world of limited time and shrinking attention spans, your business, brand, and products are in a relentless competition to be noticed. While long-form articles and detailed descriptions are essential once a customer is interested, you first have to convince them to look.
That is where professional photography comes in. Brands that are instantly compelling and communicate their story with a single glance are the ones that get the opportunity to tell their full story.
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Seattle Branding Photography
Branding portraits for a tech CEO
In a little less than an hour, I photographed this CEO in 7 different places with four different lighting setups including up to 3 flash units. I've been told that the speed that I move to create new scenarios along with my explanations of what I'm doing and the stories I tell help my subjects feel more relaxed. So many people dread having their photographs taken, so I try to make it as fun as possible.
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CDK Honda of Burlington | Commercial Photography
CDK Global hired me to go to Honda of Burlington to photograph the Service Manager. CDK sells software that dealerships use to do things like add photographs of parts that need to be repaired to their service estimates, among countless other details. Brandon at Honda of Burlington is one of their featured clients.
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Carnation Farms | Corporate Nonprofit Photography
Carnation Farms is a nonprofit dedicated to improving how people eat. They grow sustainable food and teach the next generation of farmers. I had the pleasure of taking some photographs for them for their marketing of the team and some of their many facilities on their 800-acre venue.
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Marketing Portraits in Seattle | Graham Construction
I really love creating portraits of people. When I create marketing portraits for businesses, I try to help my subjects relax so they can have their natural, friendly smile. Appearing warm, real, and relaxed helps to make them look like people you would want to work with. Check out these business portraits and headshots I did for Graham Construction last week. They will be using these in the proposals and bids as well as for press releases, website, and other marketing.
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Executive Portraits | Troy
I went down to the headquarters of Abbott Construction in Seattle to create new executive portraits of their CEO, Troy. They have a great office to work with. Over the course of the hour I was with Troy, we did several different settings including some studio headshots to give him a variety of images to work with. We varied from fully buttoned up to business casual so that he would be able to use the images for different purposes. I was quite please with this set of images.
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Seattle Magazine Photography | BXP
Having my work published never gets old. I love it every single time. I recently did a shoot of Maura Hardman of Seattle Cider Company for Brand Experience Magazine (BXP).
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